Is Gen-Z abandoning Google?
Millennials prefer reels and are shifting towards Tiktok and Instagram.
Do you know who are Gen-Z/ Millennials or Zoomers?
People who are born between 1997 to 2012.
As the focus has shifted from a standard approach to a more modern approach, Gen-Z prefers reels and videos over Google searches and images.
Gen-Zs are taking over the world and are using digital media that no one has ever used before. Many of them get their smartphones in their teens or I believe, even before that. They are the future of this world and are moving very fast towards advancement.
They like to be connected more on social media. Thus, they prefer using Tiktok, Snapchat, and Instagram.
Yeah, the famous apps!
Also, Gen-Zs seem dissatisfied with the standard Google app where the search section gives results with unsatisfactory images and unnecessary ads.
Zoomers prefer a visual representation of the stuff they are looking for rather than reading about them and wasting a lot of time. They have a short attention span and thus, they like to surf on TikTok and find everything by just using hashtags, be it #pizzaplacenearme or any #beautytrends.
According to TechCrunch, about 40%of the Gen-Z prefer searching on TikTok and Instagram than using Google or Maps.
Not to forget, TikTok was a sensation when it launched and soon, other platforms started offering reels to compete with it. But TikTok is here to say as it is the favorite app of the Gen-Z.
TikTok is on the loose :D
Well, the social media app is soon going to outperform giant apps like Facebook, Instagram, and eventually, Youtube. According to recent research, Facebook is going to lose its 1.5 million teen users by 2025 because they are more inclined towards other in-demand apps.
Instead, Google is in the phase of introducing more features in its search console that will attract Gen-Z, means the younger generation.
What do you think are the reasons?
- Our young generation knows what they really want and don’t like to waste time.
- Gen-Z is realistic and wants to maintain an effective social media presence.
- Or they want to stay relevant to the fast-changing trends of the world.
There can be many reasons, but with the changing dynamics and trends of technology and insane developments in Science, Gen-Z wants to stay informed and transform according to them.
